Brainchild

Danish design is everywhere. Denmark is known all over the world for good design. The Egg, The Artichoke and The Swan are just a few examples of Danish classics that have become part of our Danish identity. At the same time, they are examples of words that no longer only have the original meaning attached, as they are also names of recognized Danish furniture classics. Therefore, it is often these classic furniture that naturally pops up in our thoughts when, for example, we hear the word ‘Egg’. The furniture classics have now become so iconic that they are primarily the ones we think of when we hear the words. Brainchild take the words literally and follow the design classics back to the original – back to the original meaning of the words. Brainchild means ‘an original idea’. For that reason, our motifs are named ‘Original’.